Why Corporate Entertainment is (Still) Important

The last 18 months have been unusual in the world of corporate entertainment. Thanks for COVID lockdown restrictions many corporate events had to be cancelled or postponed. But as restrictions eased in Melbourne and around Australia, we noticed that corporate events started to bounce back. So, let’s look at what corporate entertainment is and why it’s still such a great way to engage with your audience.

What is Corporate Entertainment?

Corporate Entertainment is an act or performer that companies hire to entertain guests at a specific event. It can be an event for staff, clients or shareholders and events are typically holiday parties (think end of year Christmas parties for staff), awards nights, conventions or public promotional events. Corporate entertainment is hired to make sure guests are engaged and having a great time.

Why use Corporate Entertainment?

Even if you love your job, it doubtless involves some stress. And that goes for everyone. So having an end of year or goal-related party for your employees is a great way to boost morale, show your staff you appreciate them and give employees an opportunity to mingle and create friendships outside the office environment.

For customers or clients, holding a corporate event is an opportunity to create brand loyalty and goodwill. By creating great memories for your customers, you are also ensuring that your company is more likely to be remembered and used again in the future.

What are the Key Benefits of Using Corporate Entertainment?

  • Audience Engagement – guests are much more likely to be engaged by a professional comedian, a polished Keynote Speaker or live music than by a PowerPoint presentation you put together!
  • Creates Excitement – you have plenty of opportunity to create anticipation and get people talking about your event by leveraging the entertainment you have hired. And after the event you will have lots of great images and footage to share with your network.
  • Builds Relationships – bonding with your staff will increase collaboration and learning opportunities, while meeting and engaging with clients & customers is a wonderful way of showing them the human side of your business.

What Kind of Entertainment is Available for Corporate Events?

The kind of entertainment you choose will depend on the type of event you are holding. You need to consider your audience, theme of the event, goals and venue size. But no matter what kind of event you are holding, you need to make sure you use professional entertainers who are reliable and will not let you and your event down.


Celebrity comedians are a great option for livening up an awards night, conference or trade show. Having a well-known name on your bill will add that ‘wow’ factor for guests and a great comedian will keep guests entertained, laughing and in good humour for the whole night. Make sure you choose a comedian whose material is suitable for your audience!

Professional Speakers

If you are looking to inspire, educate and engage your audience a fantastic keynote speaker is an excellent option. From celebrities to sports personalities, media personalities and more, engaging a professional speaker will ensure that your message is delivered in a way that is memorable.

Roving Performers

Roving entertainers can circulate during corporate parties, conventions or trade shows and engage guests on a more intimate scale. Roving performers include impersonators, magicians, fire twirlers, mentalists and much more.

Live Music

Whether you are planning a staff Christmas party or a large-scale corporate event, live music adds energy, excitement and atmosphere. From solo artists to bands or tribute acts, live music will keep your guests entertained, engaged and give them an event to remember.

Recording Artists

When you really want to impress your audience it makes sense to bring in the very best entertainers. Hiring a well-known recording artist will really give your event a boost. Not only will your audience be more impressed, but your event will generate plenty of media, helping increase your brand recognition.

How to Book Entertainment for your Corporate Event.

Booking entertainment for your corporate event could not be easier! Simply browse Australian Entertainment Services extensive list of acts or contact one of our expert team to explain exactly what kind of event you are holding and what kind of entertainment you want. We’ve worked with some of Australia’s best known corporate brands including AFL, Crown Resorts, Australian Open and Formula 1 racing to create exciting and memorable corporate events.